Digital Maturity Benchmark

The 3rd Annual Grocery Digital Maturity Benchmark from Incisiv projects that by 2026, 81.7% of consumers will be buying groceries online. It shouldn’t come as a surprise: From the onset of the global pandemic, the already predominant trend of digital grocery skyrocketed in popularity—and necessity—among consumers. With the demand for digital sticking around, retailers must confront the challenge of omnichannel consistency, variety, and velocity—all while continuing to innovate.

The data showcased in the report is broken down into four main categories: Search & Discovery, Seamless Ordering & Checkout, Convenience of Placing & Receiving Orders, and Customer Satisfaction & Issue Resolution. Each category boasts retail leaders and expounds upon trends, highlights, and lessons to learn. 

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